|
1.
|
Marketing Research:A South Asian Perspective
by Churchill, Gilbert A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2005Online access: Click here to access online Availability: No items available Checked out (1).
|
|
2.
|
Qualitative Consumer & Marketing Research
by Kozinets, Robert V. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).
|
|
3.
|
Advanced Methods of Marketing Research
by Bagozzi, Richard P. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Massachusetts Blackwell 1994Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
4.
|
Data Mining and Market Intelligence for Optimal marketing Returns
by Chiu, Susan. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Butterworth-Heinemann 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
5.
|
Meeting of the Minds
by Barabba, Vincent P. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
6.
|
The Big Lie : or interpreting your global customer's inner life for profit
by Jouan, Christophe. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
7.
|
the Handbook of Marketing Research : uses, misuses, and future advances
by Grover, Rajiv.,Ed. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage Publications; Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
8.
|
Qualitative Market Research : a comprehensive guide
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
9.
|
Ethnography for Marketers : a guide to consumer immersion
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
|
|
10.
|
The Handbook for Focus Group Research
by Greenbaum, Thomas L. Edition: 2nd Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
11.
|
Why We Buy : the science of shopping
by Underhill, Paco. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).
|
|
12.
|
Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.
by Malhotra, Naresh K [author.] | Dash, Satyabhusan. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: No items available Checked out (1).
|
|
13.
|
Advanced methods for modeling markets / Peter Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt.
by Leeflang, Peter | Wieringa, Jaap E | Bijmolt, Tammo H. A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Springer Science+Business Media, 2017.Availability: No items available Checked out (1).
|
|
14.
|
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York : Kogan Page, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
15.
|
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox.
by Venkatesan, Rajkumar [author.] | Farris, Paul W [author.] | Wilcox, Ronald T [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
16.
|
A Chronology of Health Care Marketing Research / Dawn Iacobucci.
by Iacobucci, Dawn [author.]. Edition: 1st ed. Publisher: Boston, [Massachusetts] : now publishers Inc, 2019Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8303621] (1).
|